Congratulations to all of you if you have just done this. I know the feeling well enough. It was not that long ago that I felt a tremendous sense of exhilaration. But I also remember how nervous I felt. Positively speaking, and as I look back to how it all started out for me, I regard this as nothing more than nervous excitement.
You are champing at the bit and you are raring to go. There you go, that’s the spirit. Now, I’d like to elevate your moods somewhat because I also know how despondent some of you may be feeling. After registering your first Instagram account and sending out a few surreptitious posts, you don’t appear to have had any positive reaction to them. Or at least not as much as you would have aspired to.
This is what this post is all about then. It’s early days for you, so there’s plenty of time for practice work. Don’t rush. Take your time as you ponder each point I’m making here. And when you’re done with these six tips to help you with your first formative social media marketing campaign, off you go and good luck with the business.
The six practical or important tips I’d like to bring to your attention are in regard to the use of hashtags, buying Instagram followers, installing bright colors to your photos, the importance of regular posting and keeping them short and relevant and, finally, the good habit of actively engaging as a follower.
Let’s start with that last point then. Call it an exercise in goodwill. But more importantly, this will also serve as a good learning curve and you’ll be gaining from the experience of following others. It’s a goodwill exercise in the sense that you are reciprocating the kind support you’ll be receiving from your followers. At the same time, this exercise can be quite laborious and time-consuming, so do try and be selective when signing up as a follower.
I prefer to follow the leaders. You get the most out of these posts. The owners of these platforms are ahead of the game and you’re bound to be learning from them at all times.
Hashtag use needs to be sparse. Lest I forget – I hardly ever talk about this tool, I hardly use it myself – I’m bringing up this point now. Because most of your posts are going to be short, you really only need one hashtag that is relevant to the subject criteria of your post. I wouldn’t even venture towards a second hashtag.
The proactive action of buying of Instagram followers remains an important exercise. Instant loading thereof gives you a handy springboard for your first series of market-related posts. Do send out at least one post per day and always keep them relevant. Make sure your photos are bright too. This ensures that they will be clearly viewed on other platforms and devices.